The strongest primal drive for both men and women is of course survival and the battle for life itself. Arguably, sex is almost as strong and can bring either great pleasure or great disappointment. We are constantly bombarded with subliminal messages of sex in movies, TV shows and advertising. In turn, a lot of our behavior is motivated by sexual underpinnings, whether it is perfume for a woman or fancy cars for a man. In primitive times, the greatest warrior or the best hunter got the most beautiful and desirable women. In modern times, the warrior/hunter is measured by economic power, intellectual ability and physical good looks. Mating ritual has become far more complicated and sophisticated than merely a physical brawl. Relationships are affected if either the man or a woman or both experience some form of sexual dysfunction.

Even though effective medication such as Levitra for male erectile dysfunction or other treatment is available, it is essential to understand the root causes for these dysfunctions. Men and women differ significantly in their sexual needs and behavior and this difference often causes sexual dysfunction. Stress causes the body to go into survival mode and this interferes with sexual arousal. After all, no animal is going to bother about sex when it is fleeing for its life. Because arousal requires a combination of relaxation and stimulation, imagination interferes with the ability to relax.

The influence of TV and the movies and movie stars in causing stress is considerable. The actors that we see create unrealistic expectations about standards of beauty and performance. Because of this, what we assume as normal is, in fact, far from the truth. Men often try and impress their friends by bragging about their female conquests and their sexual prowess. In reality, men are extremely reluctant to discuss sexual dysfunction with other men and this behavior is probably a cover for a deep-rooted insecurity. The solution lies in constant communication between partners in a relationship so that sympathetic and affectionate help is available to treat the dysfunction.