With so much of sex around now, nobody wants to see it more on the big screen. It is true that there was a time when sex and nudity sold a lot in cinema. In early days, directors like Cecil B. DeMille made bathing scenes a mandatory ingredient to garnish his biblical epics. In April 1977, the longest-running and most profitable film in British cinema history opened at the Classic Moulin cinema in Soho. The secret behind the great success of the movie was a big lie. “We must warn filmgoers that Come Play with Me contains scenes of a highly explicit nature which may prove too shocking for some,” rumbled the advertisements. However, movie shattered viewer’s expectation of ‘real sex’.

Few years back it was in news that a particular kind of movie tycoon had feared: sex no longer sells and today it has proved right. A study had found that films containing open sex or nudity do much worse at the box office, earning nearly 40 per cent less on average than more wholesome movies. ‘In 2004, none of the six major studios’ top 25 grossing films, led by Spider-Man 2, Shrek 2, Harry Potter and the Prisoner of Azkaban, and The Incredibles, contained any sexually oriented nudity; only one had a restrictive R rating-Warner Bros.’ Troy-and that was mainly due to the film’s gory violence, not its sexual content.’ This year ‘Happy Feet’ is hitting the Box Office. With the figures we can very well make out that people are bored of sex.
It’s not only in big screen but you can see the same tide in marketing. There are traces that sensational flaxen women and muscular playboys are no longer the answer to every marketer’s prayers. In the U.K., HeadlightVision Ltd., a unit of WPP Group Plc, which is the world’s second-largest advertising company, this year, produced a study showing the saturation of sexual imagery in advertising had become an off-ramp for young clients. Based on research in 14 cities around the world, including New York and London, it extracted that young urban consumers were tired of sexual explicitness in advertising. (Matthew Lynn...)

Why to go for the news or studies made about on this aspect we can evaluate it from our own experience. We turn up side down of a nude picture or we flatter the pages ahead in order to overlook those vulgar images. We find ourselves in an awkward situation when such scenes or pictures come across while we are in the company of our elders.

People have so much of knowledge about real sex that they are bored of it on screens.46125