In the wake of making a difference to the world, IIFA Awards launched a campaign against global warming. The campaign is called IIFA Bond for Global Cool, it’s supported by Indian and international celebrities like Sienna Miller, John Abraham, Lara Dutta, the Bachchan family and many more are expected to join the green campaign.
Global Cool is an organization campaigning against the reduction of greenhouse gas emissions, which have resulted in an increased amount of global warming. Global Cool’s partnership with IIFA will spread awareness in millions of Asians. Needless to say, the impact of Indian cinema is huge, and IIFA is indeed a great platform for Global Cool.
IIFA announced its pledge to support Global Cool at Madame Tussaud museum, London. It was a day after the SRK statue was unveiled at the Museum. IIFA ambassador, Amitabh Bachchan announced the IIFA nominees and its attempt to make difference at a global level. The event was also graced by Global Cool ambassador Sienna Miller and host of other dignitaries from UK and India.
After having travelled around the world, IIFA is being held in Yorkshire, UK. In the past cities like London, Singapore, Dubai, Amsterdam have witnessed the IIFA magic. IIFA, unlike other awards of its ilk, all different categories register votes from the Indian film fraternity. In its eighth year now, IIFA will start from June 7 to June 10. The ceremony will be called IIFA weekend, expect a lot of enthusiasm as Yorkshire has a good concentration of NRI community.
Via Rediff
