BookBoasting about his net worth is one of Donald Trump’s key branding tactics. Notice the razzle-dazzle which he uses so successfuilly to blind all those Apprentice wannabes.



The New York Times did a big story finding out the real worth of Donald Trump. The story is by Timothy L. O’Brien, a reporter for The New York Times. The book, will be published on Wednesday by Warner Books.



Forbes published its 2005 list of America’s wealthiest people. Donald held 83rd place with what Forbes described as a $2.7 billion fortune. But nothing is clear when it comes to Trump’s net worth. His brochures say it is $ 9 billion and abouts. His assistant says it is ‘definitely’ $6 billion.



I guess we are playing with a kid’s marbles here.



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